It was hot, loud, and late in SĂŁo Paulo. We had just arrived, jet-lagged and buzzing with questions, about to meet one of the most iconic figures in the world of radical work design. The restaurant was sharpâwhite tablecloths, waiters with straight backs, and Ricardo Semler at the center of it all. He spoke with fire. Ideas about trust, freedom, decentralization, democracy at work. His vision was bold, clean, and intoxicating. But it wasnât until laterâhours later, in a quiet living room across townâthat we really got it. We were sitting with ClĂłvis Bojikian, Semcoâs former HR director. No flair. Just a soft-spoken man who had lived the reality of making Semlerâs vision work. He told us about the messy middle. The confusion. The pushback. The slow unraveling of old habits. How they experimented. Failed. That contrast hit us hard. Inspiration is powerful. But transformation? Thatâs where it gets real. That day shaped how we built the Corporate Rebels community. We carried that lesson for yearsâinto blog posts, meetâups, even a scrappy online forum held together with duct tape and goodwill. But even revolutions outgrow their first headquarters. Our current platform has been a fierce little hubâ1,500 rebels swapping wins, failures, and âohâwowâ tacticsâbut the walls are closing in. Search feels like a maze. Recordings play hideâandâseek. The best ideas get lost in the scroll. So, true to the Semco spirit, weâre tearing down what no longer serves and moving the whole movement next doorâinto a space built for the next wave of experiments. Hereâs what will be waiting on day one: Upgraded:
New:
And the best news of it all? Kim Aiyeju joins Corporate Rebels! As our new community lead, heâll be the face of the spaceâthe one sparking conversations, making connections, and helping rebels find their people. What's next? Weâll migrate existing members first to make sure everything works. Thenâwithin daysâweâll swing the doors open for a limited group of 100 changemakers from this newsletter. They'll get a 20% discount. Want in on that first wave? Join the waitlist here. Updates from Corporate Rebels HQHere's a quick overview of everything happening at Corporate Rebels:
New articleA new article has been published on our website earlier this week:
What inspired usHere's something noteworthy we discovered this past week that youâre going to love:
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